“Fixer Upper” stars Chip and Joanna Gaines made their first investment as Sharks on Wednesday’s episode of “Shark Tank” when they invested in GoodEgg. Chip and Jo were the only Sharks to make an offer on the farm-based product.
What is GoodEgg?
GoodEgg is owned by Amy and Bryce Van Leuven and their business partner Tim Rowberry. The Van Leuven’s came up with the idea for GoodEgg because they lived on a small homestead raising chickens. Amy explained that while she thought collecting eggs would be the fun part, she quickly realized it was far messier than she expected.
Eggs must be cleaned after they’re collected, and simple dish soap can do more harm than good, the Van Leavuens explained to the Sharks. Because egg shells are porous, the soap can leak into the eggs, carrying bacteria. Plus, traditional brushes and scrubbers can be too abrasive for a delicate egg.
GoodEgg is a flexible silicone brush that will safely clean all of someone’s fresh eggs. The product utilizes more than 650 tiny silicone nubs and is shaped to cradle an egg’s shape and remove dirt, feathers, and bacteria safely. GoodEgg also makes a natural, enzyme-based wash to help dissolve waste without using harsh soaps or bleach.
During the episode, the GoodEgg team informed the Sharks that 11 million people in the United States own backyard chickens, giving their product wide appeal. Unclean eggs, they said, can carry a salmonella or E. coli risk, making their product an important part of raising chickens.
GoodEgg Gives Back
The Van Leuvens informed the Sharks that they’re not just in business for the money; they also give to charity. In the midst of founding GoodEgg, Amy learned she had stage four breast cancer. She was also pregnant with her second child.
Luckily, Amy’s treatment was successful, and her experience led her to a new mission. GoodEgg Gives is a “corporate advised fund through the Community Foundation of Utah” whose mission is to “give directly to individuals and families affected by cancer.” 10% of GoodEgg profits go to GoodEgg Gives.
Why Chip & Joanna Were the Right Sharks to Invest
Chip and Joanna came out swinging on their “Shark Tank” debut as the only Sharks to invest in the first product of the episode. Unlike the other Sharks, Chip and Joanna actually grow their own food, giving them unique insight into a farm accessory product.
Chip and Jo offered the GoodEgg team $200,000 in exchange for 20% of the company. The group tried to counter at 15%, but the Gaines’s held firm at 20%. Ultimately, they made the deal.
Where to Buy GoodEgg Today
GoodEgg can be found in over 600 stores in the United States, according to the site’s store locator. Otherwise, interested buyers can purchase the product and various apparel items on the company’s website.
