Hallmark’s next holiday movie, “The Snow Must Go On,” premieres Friday, November 28 at 6 p.m. Eastern/5 p.m. Central. It marks the first of two back-to-back brand new Christmas movies for the night. The movie stars Heather Hemmens and Corey Scott. And although the story is set in upstate New York, the real filming took place far from the Empire State. Read on to learn all about where the movie was filmed and see behind-the-scenes cast stories.
‘The Snow Must Go On’ Was Filmed in Canada
“The Snow Must Go On” was filmed in the Manitoba, Canada, region from June 9-27, according to ACTRA Manitoba. The movie was produced by Inferno Pictures, a Winnipeg-based production company.
CastingWorkbook lists the movie as filming more specifically in the Winnipeg, Manitoba, region. In other words, Winnipeg is doubling for New York in this movie.
Many of Hallmark’s productions are filmed in this region, thanks to experienced crews and filming incentives. And given the timing of when the movie was filmed, the crew would have needed to make “fake snow” that looks realistic on camera.
According to Virgin Radio Winnipeg, this is one of a number of Christmas movies filmed in Winnipeg this season.
Meet the Cast
Hallmark’s synopsis reads: “Isaiah Heyward last appeared on Broadway almost 10 years ago. Since then, getting back on Broadway has been a challenge. To escape the grind of the city and re-evaluate his life, Isaiah visits his sister, Jess, and teenage niece, Aurora, in upstate New York for the holidays. But his yuletide respite is interrupted when he learns Aurora’s high school may have to cancel their annual Christmas musical because they can’t find a director. With a nudge from Aurora and the school’s guidance counselor, Lilly-Anne Brigente, Isaiah decides to save the Christmas show and jumps in as director. Isaiah’s situation gets a little more complicated when he learns that an influential Broadway producer’s daughter is in the school production, so Isaiah decides to cast himself as the lead in order to land a part in an upcoming Broadway show. But while the curtain rises on rehearsals and the Christmas Eve opening night fast approaches, Isaiah finds some Christmas surprises of his own, as he stumbles upon an unexpected romance with Lilly-Anne, creates an unanticipated bond with his students, reassesses his priorities and ultimately discovers that the greatest holiday gift is found when love, family, and friendship take centerstage.”
Heather Hemmens is Lilly-Anne. She’s known for numerous TV credits, such as “Roswell, New Mexico,” “If Loving You Is Wrong,” “Yellowstone,” “Hellcats,” “Grey’s Anatomy,” and more. Her many Hallmark credits include “Caribbean Summer,” “Love Takes Two,” “Christmas in My Heart,” and more.
She was recently a guest judge on “Finding Mr. Christmas.”
Corey Cott is Isaiah. According to his Hallmark bio, his Broadway debut was in “Newsies,” followed by the Broadway revivla of “Gigi.” He also performed in “Bandstand,” which was filmed live for streaming. On screen, his many credits include “Filthy Rich,” “The Equalizer,” “Chicago Med,” “Law & Order,” and more. You may also remember him from Hallmark’s “Butlers in Love.”
Also starring in this movie, according to IMDb, are:
- Rodrigo Beilfuss (Noah)
- Samantha Kendrick (Jess)
- Sullivan McIntyre (Travis)
- Ameymae Swift (Theatre guest)
- Stephanie Sy (Cindy)
- Sal Tait (Gregory)
- Kaelyn Yoon-MacRae (Aurora)




Stephanie Sy and Rodrigo Beilfuss, filmed in Manitoba, screams directed by the wonderful Jeff Beesley! I can’t wait to see this one
I loved Corey in the Butler movie and always wondered why he has not been in anything else. I loved him in this one and hope we will be seeing him more.